More than ever, today we live in a visual world where everyday our attention is captured by images and videos that tell moving stories that influence our behaviour. Brands are starting to notice it and are looking to partner with content creators, who have the talent and passion to tell better stories through original content. More than a creator's profile or their performance metrics, brands look for creators who can create high quality content. By remaining true to their own individual style, these creators have been able to gather a strong community of people that follow their page everyday and this is very attractive to brands as a media platform.
In a recent study from Tap Influence, which gathered data from 50 brands that collaborate with influencers, the majority of them stated that authenticity and content quality are the most valuable elements of collaborating with content creators. With Berdi, we want to help content creators find more opportunities and to enable them to collaborate with their favourite brands.
Brands that use Berdi to communicate their products look to collaborate with content creators who know how to engage their audiences and know what content works better for them. Besides having easy to use collaboration tools and being able to analyse content submissions with real-time data feeds, brands can also find creators that promote real life moments with the products they genuinely love and use. The more professional a creator's submission is, the easier it will be to drive a successful partnership and thus gain an extra income through Berdi.
Bellow you can find some tips to help you submit high-quality content on Berdi:
1. check the type of briefing
You can access two types of campaign briefings on Berdi, which determine if the content is meant to be published on your social media page (Influencer Marketing) or if the brand is looking to purchase the content rights for their own unlimited usage (Licensed Content). You can easily identify the briefing type through the campaign preview card in your Active Campaigns area or in the campaign briefing itself.
In an Influencer Marketing Briefing, the brand is looking to approve content created by you with the goal to see it published on your Facebook or Instagram pages. In these briefings, brands will be looking at high-quality content and creators with a relevant audience and reach that can generate strong engagement.
In a Licensed Content Briefing, brands are not looking to benefit from your audience reach as an influencer, but instead for the content that you create. That's why Licensed Content campaigns are open to any creator, even those without a social media account.
2. read it carefully 🧐
The campaign briefing is the starting point to understand what type of content the brand is looking for. The brand briefing is not meant to be a prescriptive document that will tell you word by word and step by step exactly what you need to do (we always ask brands not to do it). It is instead a guide that will give you some hints and inspire you to solve a challenge creatively using your own personal voice, style and imagination.
However, just like in any commercial relationship, it's essential that the content that you submit matches the briefing requirements published by the brand. Make sure to always read the briefing and be clear on what's required.
If you have any questions regarding a campaign briefing, send us an email on suporte@berdicontent.com and we will help clarify any questions you may have.
3 - Decide what type of submission you want to share 🤔
After reading the campaign briefing and deciding that you want to share your content with the brand you will be given a choice to share two types of content submissions: a concept or a produced content.
With a concept submission you can share a concept image or a mood board of images (up to 6) that illustrate your initial idea and show the brand what you would like to produce for them according to their briefing requirements. You will be able to get early feedback and alignment with the brand before you have to invest time in producing your content.
With a produced content submission, you benefit from a faster process once you submit your image. If the brand is happy with your content, they will approve it and you can publish on your social media page and get paid right ahead.
It's completely up to you to choose which one to submit. There's no one right way to do it, it's about what works best for you. But, whatever you choose, you have to make sure that your submission is visual, even if you are submitting a concept. Ask yourself "If I were to review this submission, would I clearly be able to understand what the creator would like to produced for my campaign?"
4. pitch your idea 💡
You have heard it before, an image is worth more than 1000 words. However, words are still a very important element of your submission. With every submission, you will be asked to pitch your idea through a short text.
This is your chance to tell the brand why they should choose your submission. Avoid using generic terms such as " I am a very creative person" or " and look instead to explain the value of your submission presenting qualitative reasons such as "My audience profile matches your brand" or describing how you wish to produced the content later "I plan on using optical illusion using a well-known technique, which will make the product stand out."
5. Produce your content 📸
Again, your visual content is the most important element of your submission and so it requires more attention and thinking.
If you choose to submit a concept, you can choose to upload a mood board of up to 6 images. Make sure that the images communicate the type of image you wish to produce for the brand in the next stage (produced content stage). You should never submit images that are not linked to the briefing requirements, like selfies of yourself or images that don't relate to the product or brand. Brands will reject this types of submissions, since it doesn't explain clearly what is being proposed by the creator.
In the case that you choose to submit a produced content, you will be able to upload only one image or video and it should be the very final version that you wish to publish if the brand approves it. If you are used to producing high-quality content and feel confident, you may find it easier and quicker to submit a final image produced content upfront. The brand will provide feedback and may then ask for some adjustments if needed.
You can choose to use professional editing tools to create your content or none at all. It's absolutely up to you and your preferred style. Brands like both options, as long as it communicates the objectives of their brand briefing. If you are looking for some image editing tools, you can use the ones already provided in most smartphones or other image editing apps like VSCO, Adobe Lightroom or Snapseed, to name a few. However, always make sure not to over edit your content and to keep it as real as possible. Remember, brands are looking for real stories and authentic expressions 😉
6. write a creative copy (only for Influencer Marketing submissions) ✍️
If you are applying to an Influencer Marketing campaign briefing, you will be asked to suggest the description for your publication. Keep in mind that this text will go out to your audience, so make sure to remain consistent with your usual tone of voice and your writing style, while also featuring the brand and their campaign objective.
Pay special attention to:
- Grammar and typos. Brands often reject submissions that are not well written.
- Use the hashtags and handles requested in the campaign briefing. Don't forget to add #ad .
- Share your authentic experience with the brands or its products. That's what your audience will resonate with.
7. set the price for your submission💰
When you set the price of your submission it's important to determine the value that you think is fair. Of course you want to maximise your earnings, but remember that brands will evaluate all the elements of your submission and compare it with the ones of other creators, for which you will have a stronger chance of approval if you find a fair and accessible price. We provide a pricing guide to help you get a better understanding of suggested prices based on industry standards, however it doesn't take into consideration the quality of your content. It's entirely up to you to set your own price.
Not all brands will be able to approve all submissions due to budget limitations, and so they may occasionally ask to negotiate the price with you through sending you a change request. You are free to accept the negotiation or to reject if you believe your price is already the best you can do.
These are just some tips to help you become more successful when collaborating with brands. You already know how to create good content, so it's only a matter of presenting it to the brand in a clear and high-quality way. Would you like to give it a go? Access our active campaigns and submit your content to the brand!
If you have any questions about the submission or if you need any help with anything else, please feel free to send us an email at suporte@berdicontent.com 📧
